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Direct sales flat in February 2016

For the third time in the last four months, direct sales of Disney Vacation Club points failed to top 100,000 points.

Excluding sales for Aulani, Disney Vacation Club Villas, and the Villas at Disney's Grand Californian Hotel (for which sales are not available), the 11 DVC resorts in Florida and South Carolina posted sales of 96,025 points in February 2016.  By comparison, from July 2010 to October 2015, there was only one month — November 2014 — when the Florida and South Carolina DVC resorts did not post at least 100,000 points in combined sales.

Disney’s Polynesian Villas & Bungalows — In February 2016, 72,137 points were sold for the Polynesian, slightly less than the 78,868 points the resort has averaged since sales began in January 2015. So far, 1,037,887 points have been sold, about 25.7% of the Polynesian’s 4,032,720 total points.

DVC Direct Sales February 2016

Disney Vacation Development has declared 218 studios and 16 bungalows for the DVC inventory. There are still 142 studios and 4 bungalows that have not yet been declared. In terms of points, 62.88% of resort is now officially part of the Polynesian’s DVC inventory.

No Guaranteed Week deeds were sold for the Polynesian in February 2016. To date, a total of 85 Guaranteed Week deeds have been sold: 12 for the bungalows; 47 for the Lake View studios; and 26 for the Standard View studios.

In mid-February, Disney Vacation Development unveiled a new incentive for members who add on points at either the Polynesian or Aulani. Called the “Member 25th Anniversary Offer”, members will receive bonus points if they add on a minimum of 100 points. Since it takes about two weeks for deeds to be recorded with the Orange County Comptroller, the effect of this special offer will not be reflected in the monthly sales data until March 2016.

Aulani, Disney Vacation Club Villas — Sales data for Aulani for January and February 2016 is not yet available. However, in December 2015, 89,463 points were sold for the resort. Not only was December the second best month that Aulani had in 2015, it was only about 5,000 points short of the 94,415 points sold for the other 11 DVC resorts combined in December.

The sales data includes all nine DVC resorts at Walt Disney World, as well as Disney's Vero Beach Resort, Disney's Hilton Head Island Resort, and Aulani, Disney Vacation Club Villas. Point sales data is not available for the Villas at Disney's Grand California Hotel. The data is compiled from deeds filed by Disney Vacation Development and recorded with the Orange County (FL) Comptroller, the Indian River County (FL) Clerk of Court, the Beaufort County (SC) Register of Deeds, and the Hawaii Bureau of Conveyances.

Thanks to Imdizfan for helping compile sales data!

Wil Lovato is a contributor to DVCNews.com and has been a Disney Vacation Club owner since 2009. His DVC Home Resorts include Bay Lake Tower, Animal Kingdom Villas, and Aulani. He can be found posting on many Disney discussion forums under the username of “wdrl”.

DVCNews Reader Comments:
Re: Direct sales flat in February 2016 -- RandomActs75
2016 Mar 15 12:05:33 PM
So, as new (hopefully soon) DVC Owner what does this actually mean to me?
Dirct Sales -- pox24
2016 Mar 15 12:17:24 PM
Not surprising at all. For what they are charging and for how much is being taken away, I have no sympathy. Just grateful we bought back in 2006 when it was reasonable for a family to afford it. So so disappointed in Disney.
Re: Direct sales flat in February 2016 -- TimK
2016 Mar 15 01:24:06 PM
RandomActs75 wrote:
So, as new (hopefully soon) DVC Owner what does this actually mean to me?

Not much, really. DVC keeps raising prices so apparently they are willing to sacrifice volume for profitability.

Resale has been a far better deal for 5+ years now. Like every other timeshare, DVC makes most of its money off the uninformed buyer--people who aren't aware of the resale alternative.

Polynesian is the first DVC with no One or Two Bedroom villas. I'm sure that's hurting sales to some degree. Will be interesting to see if they alter their strategy with the next resort. We know they are adding to Wilderness Lodge but aside from the new beachfront cabins, other DVC additions are still a mystery.

pox24 wrote:
Not surprising at all. For what they are charging and for how much is being taken away...

What is being "taken away?"
DVC Sales flat -- tcaron20
2016 Mar 15 03:11:51 PM
Also glad that we bought early, in 2002. Four contracts, all but one being resale.

The news is constantly full of Disney price increases, takeaways, and corporate profitability. Laying off American IT workers and replacing them with foreign non-citizen workers was a real un-magical move right in the heart of WDW. A bit embarrassing to be an "owner" when your company does this kind of stuff. I know it is a business but there are good and bad business decisions made all the time. This was a real bad one.

Small changes are beginning to impact experiences. Unfortunately many of them, such as some restaurants no longer taking Tables in Wonderland, show up when you go to pay the bill. Their approach to marketing DVC has taken on more of a "sales" feeling. It used to feel like you belonged to something special but that is disappearing. The DVC meet and greets at WDW and Saratoga Springs are lame where they used to be a celebration of ownership.

Oh well, we still love DVC but it is not the same as it was a few years ago.

Maybe this has impacted sales?
Re: Direct sales flat in February 2016 -- wdrl
2016 Mar 15 03:41:57 PM
Direct sales fluctuate from month to month. Since July 2010, monthly sales have increased or decreased by at least 20% compared to the previous month a total of 29 times.

Sales data is recorded through March 9th, and DVD has already sold over 51,000 points for the current month, which would put March 2016 at about 168,000 points. Although I doubt sales will continue at that rate for the entire month, it definitely looks like March 2016 will be one of the better months for DVD.
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