General DVC News

DVC Part of Anti-Recession Strategy

Last week several investors lashed-out at Disney, painting a less-than-flattering image of the immediate future of its theme parks division should the US economy continue moving toward recession.  On Tuesday Disney issued a report on its first quarter 2008 performance, and cited DVC as just one reason that the theme parks are in better condition than they were back in 2001.

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Branding Key to Disney Strategy / Success

To some the term "branding" is regarded as a four-letter word.  One of the byproducts of the homogenization of products under well-known brand names is consumer acceptance of sub-standard products largely due to name recognition.  But to Disney's Jay Rasulo, branding is a key element to their entire marketing strategy. 

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